Meet Chris Berthelson
With over 30 years in retail—launching, scaling, and transforming businesses—I understand the challenges you face. Whether it’s cutting costs, boosting sales, or refining customer experiences, I’ve helped retailers unlock measurable growth. My goal is simple: help you achieve the wins that matter most.
Every retail business is unique, but the obstacles are familiar—shrinking margins, staffing concerns, customer retention issues. My expertise isn’t just about past wins; it’s about helping you overcome these challenges with proven strategies that deliver results.
In 2025, Customer Experience or CX isn’t just a buzzword—it’s a growth engine. Gone are the days when it was about having an awesome product at the right price. A consistently positive experience builds loyalty, boosts customer lifetime value, and differentiates small businesses from larger competitors. 84% of businesses that focus on CX improvements report increased revenue—proving that smarter customer engagement leads to more sales, more loyalty, and more profit.
Together we can Future Proof your Business today!